Digital innovation management - Grego BartosiakIn recent years, the term digital has morphed from a simple descriptor into a buzzword that echoes in boardrooms, classrooms, and living rooms around the globe. It is splashed across headlines, woven into company mission statements, and is often hailed as a sign of a forthcoming transformation. But what does digital truly mean? And when we talk about digital innovation or digital transformation, what are we really referring to? The popularity of the