Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social MediaPioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind the scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's Real Beauty campaign, Obama's 2008 presidential campaign, celebrity take up of Twitter and Artists