The Cool Lid® IIIt's time to give your head a rest. For too long it's been boiling up in the elements. We understand the pain, and that is why we made The Cool Lid. This ultra light, breathable and sweat wicking cap will keep you cool when you most need it. It's aesthetically pleasing qualities will also increase your reach in an ever congested market of people vying for attention. Tested by high performance, endurance athletes, and dubbed The perfect cap. Whether