Communicating Change: Winning Employee Support for New Business GoalsWhen a company decides to make a major organizational changewhether it's a new emphasis on customer service, quality management, restructuring or downsizingmanagers must get the message through to front line employees, and enlist their support or the changes will create more turmoil than progress. Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding