Audience, Relevance, and Search: Targeting Web Audiences with Relevant ContentUse Search and Social Media to Better Engage with Your Target Audiences How much more effective would you be if all your Web content reached its precise target audiencesand they engaged with it? In Audience, Relevance, and Search, three pioneering IBM content and search experts help you get closer to this goal than ever before. Drawing on more than forty five years of experience in Web publishing and search effectiveness, the authors introduce