Creating a Data-Driven Organization: Practical Advice from the TrenchesWhat do you need to become a data driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply ingrained data culture. This practical book shows you how true data drivenness involves processes that require genuine buy in across your company, from analysts and management to the C Suite and the board. Through interviews and examples from data scientists and analytics leaders