Working Backwards: Insights, Stories & Secrets from Inside Amazon by Colin Bryar and Bill CarrIn 2018 Amazon became the worlds second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it? Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon
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Working Backwards: Insights, Stories & Secrets from Inside Amazon by Colin Bryar and Bill Carr